Thinking about opening a bridal gown retail business? We tell you what you need to know to get started.
- Research your market. Discount wedding dresses will not be in great demand in a highly affluent area, for example. On the other hand, if your area is already saturated with expensive boutique wedding dress businesses, try angling for a niche – for example, offering gowns made from earth-friendly materials using sustainable practices, or offering only gowns imported from Europe.
- Choose a location. You’ll want to start your wedding dress business in a bustling commercial area near other shops, restaurants and retail stores, according to the online article, “Starting a Bridal Shop Business.” Expect to pay steeper rents for shopping mall locations in exchange for high visibility. Because wedding dresses can be voluminous, plan for plenty of room to store and showcase gowns. Fit your location with flattering lighting, large dressing rooms, floor-length mirrors and comfortable seating for the bride’s entourage.
- Stock your inventory. Attend fashion shows to decide what types of wedding dresses you’ll stock for the business, ordering from the designer or manufacturer directly to save costs. You can also order from online suppliers and wholesale bridal catalogues.
- Market your business. Target potential consumers by reading the newspaper’s engagement notices and sending congratulatory notes when possible. Reserve tables at bridal expos and bring your most attractive dresses, or develop niche offerings, such as preserving wedding dresses for storage, that competitors don’t yet offer.
For an informal conversation about your new or existing business, additional information please contact:
JUSERE Wedding and Evening Dress CO., LTD