Tell you something you may not know about wedding dress business—-# Ep.2

If you search wedding dress in main online shopping platform like amazon,ebay,aliexpress you would find the average price of wedding dress is about 100$-200$

If you read our last article you will find it was a big gap from the average price of wedding dress in physical store.

What makes this huge gap?

today i will show you Why wedding dresses online is so cheap

  • mass produce

          online retailer often make a certain style hundreds even thousands pieces a time which was unbelievable in wedding dress business,but those style are very simple in most time. why do they do that?

          Because mass produce can buy all raw material one time and in a very low price, it can avoid raw material shortage problem which often happened in traditional wedding dress manufacture,and the simple style will reduce the staff cost and time cost

  • cheap raw material

         For not exceed the cost line, online retailer always use the cheapest raw material,they have to promise their dress can make profit for them, So most of time they sacrificed the quality.

  • No design

          Design is a disadvantage for online retailer,they don’t have a design team normally,and they do have money to raise a design team as well.So Copy famous brand’s dress become their best choice, it’s cheap and efficient, it can help them save a lot of money

  • poor quality 

          For the sake of cost, online retailer often choose small manufacture to make their dresses, it’s much cheaper than regular manufacture, but the quality can’t get guranteed

  • exaggerated publicity

          thanks to you can’t touch the dress online, so the image become the most important factor to judge the dress for consumer. So someone try their best to make their dress looks fabulous, or tell you they used expensive raw material which they never used.

          So pls be careful about the image

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